Brian LeFeve – Mind-Body Optimization Coach
Brian LeFeve – Mind-Body Optimization CoachBrian LeFeve is a transformational guide and Mind-Body Optimization Coach with over 25 years of experience in teaching, training, and speaking in the fields of wellness, personal development, athletic performance, and mental resilience.
A Certified Robbins-Madanes Life Coach, Mental Performance Coach, Personal Trainer, and Sports Nutritionist—with a background as a paramedic—Brian fuses science-backed strategies with ancient wisdom to help clients rewire their minds, rebuild their bodies, and reclaim their lives.
brian works with high-performing men and women who are ready for real change. Whether they’re battling burnout, navigating a life transition, or seeking to level up mentally, emotionally, and physically—Brian provides the tools to go deeper. His holistic method blends mental performance training, breathwork, functional movement, yoga, somatic release, whole-foods nutrition, and emotional mastery to create lasting, embodied transformation.
Currently, Brian coaches athletes at 4th Quarter Sports and Synergy Sports Performance, teaches mindfulness, breathwork, and Zen-inspired movement, and leads immersive retreats and workshops designed to help people unplug, reset, and reconnect to their highest self.
As a multi-disciplined elite water athlete, lifelong hockey player, and competitive stand-up paddleboarder and Kiteboarder, Brian has lived the pursuit of physical excellence. But in 2015, life handed him a moment of deep reckoning—one that redirected his focus inward. It was then he learned: the strongest body means nothing without a strong mind.
Since then, Brian has devoted his life to helping others awaken to their own power, peace, and potential—merging decades of experience with ongoing study in neuroscience, biohacking, psychology, stoic philosophy, breath science, and spiritual practice.
Through one-on-one coaching, immersive retreats, and transformative talks, Brian empowers others to rise above their patterns, reconnect with their purpose, and live from a place of strength, clarity, and inner freedom.
Certifications & Credentials:
• Certified Robbins-Madanes Life Coach
• NASM Certified Personal Trainer
• NASM Certified Sports Nutritionist
• Mental Performance Coach
• Former Paramedic
• 25+ Years in Health, Wellness & Elite Training
History
On a family trip to Venice, CA in 1981, at the age of 10 years, I tried my hand at surfing and became hooked for life. Over the past 40 years, I have become a multi-disciplined athlete and waterman dominating the midwest stand up paddle board racing circuit and mastering a variety of water, wind and foil sports.
In 2002 I created Great Lakes Kiteboarding, the first kiteboarding school in Michigan and fifth in the US and I opened the doors of Great Lakes Surf Shop. I turned my passion for watersports into a successful business that allowed me to share amazing experiences with thousands of other people.
Personal
Discipline
My own transformation stemmed from a life crisis in 2016. I went through what is referred to as Post-Traumatic Growth. This prompted me to cultivate a deeper inner strength of the mind, and immerse myself into science-based research in psychology, neuroscience, Hormesis (bio-hacking), plant-based nutrition and philosophy. The affects have been truly transformational in every way and I continue to elevate myself the more I learn.
As history repeats, when I love something and feel that it will benefit others, I expose other interested people to what I know they will benefit from. I immerse myself in learning and I create a way to sustainably bring my knowledge and experience to others.
Experience
Paramedic. 1993-1995
TWC: The Windsurf Company 1996-2004
Great Lakes Kiteboarding School 2002-2022
Mind-Body Optimization Coach 2019-
Great Lakes Kiteboarding School 2002-2022
Great Lakes surf shop 2012-2022
In the News
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Trendy new sport taking over Lake St. Clair Detroit Free Press
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Surfing in Michigan thrives amid changing weather, equipment Detroit News
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Surf’s Up on Lake Huron Times Herald
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Taking a Stand Hour Detroit
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Midwest Paddle League Completes Triple Header Weekend in Iowa, Wisconsin, and Michigan Paddle Monster
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Lake St. Clair Coastal Water Trail Kick-Off Experience Lake St. Clair
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The latest lake adventure: Kiteboarding in St. Clair Shores Fox 2 Detroit
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Foil Surfing Lake St. Clair Great Lakes Surf Crew
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Attractions in the Tawas area GLK
