Meet Brian

As a multidisciplined elite water athlete and competitive racer, I've immersed myself in optimizing physical performance through nutrition and functional exercise. Growing up playing football, baseball, and having played hockey all my life, I've dedicated myself to mastering the art of fueling my body for top-tier results, continually seeking new knowledge and pushing my limits.

However, my journey took a profound turn in 2015 when faced with an incredibly challenging life event. It was during this difficult time that I realized the paramount importance of strengthening my mind for overall health, joy, and happiness. This pivotal moment became a catalyst for transformative personal growth, revolutionizing my approach to life.

Armed with a certification as a Life Coach under esteemed mentors Tony Robbins and Cloe Madanes, I am now driven to share my wealth of knowledge, studies, and practical know-how. Delving deep into science-based research in nutrition, functional exercise, neuroscience, psychology, biohacking, and philosophy, I blend timeless wisdom with cutting-edge science to provide a unique roadmap for personal development.

Through coaching, I empower individuals by equipping them with the tools and insights necessary to achieve holistic well-being, harness their true potential, and thrive in all aspects of life.

Join me on this transformative journey as we unlock the power of mind and body, leveraging ancient wisdom and modern science to create a life of fulfillment, vitality, and limitless possibilities.

Brian LeFeve

Robbins Madanes Certified Life Coach"

History

On a family trip to Venice, CA in 1981, at the age of 10 years, I tried my hand at surfing and became hooked for life. Over the past 40 years, I have become a multi-disciplined athlete and waterman dominating the midwest stand up paddle board racing circuit and mastering a variety of water, wind and foil sports. 

In 2002 I created Great Lakes Kiteboarding, the first kiteboarding school in Michigan and fifth in the US and I opened the doors of Great Lakes Surf Shop. I turned my passion for watersports into a successful business that allowed me to share amazing experiences with thousands of other people.

Personal
Discipline

My own transformation stemmed from a life crisis in 2016. I went through what is referred to as Post-Traumatic Growth. This prompted me to cultivate a deeper inner strength of the mind, and immerse myself into science-based research in psychology, neuroscience, Hormesis (bio-hacking), plant-based nutrition and philosophy. The affects have been truly transformational in every way and I continue to elevate myself the more I learn. 

As history repeats, when I love something and feel that it will benefit others, I expose other interested people to what I know they will benefit from. I immerse myself in learning and I create a way to sustainably bring my knowledge and experience to others.

Experience

Paramedic. 1993-1995

TWC: The Windsurf Company 1996-2004

Great Lakes Kiteboarding School 2002-2022

Life Coach 2020-

Great Lakes Kiteboarding School 2002-2022

Great Lakes surf shop 2012-2022

In the News

Those who only pursue comfort, will never reach their true potential, nor benefit from the rewards of a meaningful life

~Brian Lefeve