
Meet Brian
Brian LeFeve is a seasoned professional with over 25 years of experience in teaching, training, and public speaking in the fields of health, wellness, and athletic performance. As a Certified Robbins Madanes Life Coach, Mental Performance Coach, Personal Trainer, and Sports Nutritionist, and a former Paramedic, Brian brings a wealth of knowledge and an engaging speaking style to his programs. His expertise spans a wide array of disciplines, from transformation and life coaching to specialized science in nutrition, athletic training, water sports, meditation, breathwork, and yoga.
Currently, Brian serves as a mental performance coach at 4th Quarter Sports and Synergy Sports Performance Training, where he applies his extensive experience to enhance the mental toughness and performance of athletes. He also teaches yoga and mindfulness techniques twice a week at The Conservatory, helping individuals of all ages foster a sense of well-being and balance.
Brian has been deeply involved in developing wellness workshops and teaching programs that focus on optimizing both mind and body. His approach integrates cutting-edge sports science with traditional wellness practices such as yoga, meditation, mental imagery, and breathwork to help individuals achieve their highest potential.
As a multidisciplined elite water athlete and competitive racer, Brian has immersed himself in optimizing physical performance through nutrition and functional exercise. Growing up playing football, baseball, and having played hockey all his life, Brian has dedicated himself to mastering the art of fueling his body for top-tier results, continually seeking new knowledge and pushing his limits.
However, his journey took a profound turn in 2015 when faced with an incredibly challenging life event. It was during this difficult time that Brian realized the paramount importance of strengthening his mind for overall health, joy, and happiness. This pivotal moment became a catalyst for transformative personal growth, revolutionizing his approach to life.
Armed with a certification as a Life Coach under esteemed mentors Tony Robbins and Cloe Madanes, Brian is now driven to share his wealth of knowledge, studies, and practical know-how. Delving deep into science-based research in nutrition, functional exercise, neuroscience, psychology, biohacking, and philosophy, Brian blends timeless wisdom with cutting-edge science to provide a unique roadmap for personal development.
Through coaching, Brian empowers individuals by equipping them with the tools and insights necessary to achieve holistic well-being, harness their true potential, and thrive in all aspects of life.
Join Brian on this transformative journey as we unlock the power of mind and body, leveraging ancient wisdom and modern science to create a life of fulfillment, vitality, and limitless possibilities.
Brian LeFeve
Robbins Madanes Certified Life Coach

History
On a family trip to Venice, CA in 1981, at the age of 10 years, I tried my hand at surfing and became hooked for life. Over the past 40 years, I have become a multi-disciplined athlete and waterman dominating the midwest stand up paddle board racing circuit and mastering a variety of water, wind and foil sports.
In 2002 I created Great Lakes Kiteboarding, the first kiteboarding school in Michigan and fifth in the US and I opened the doors of Great Lakes Surf Shop. I turned my passion for watersports into a successful business that allowed me to share amazing experiences with thousands of other people.
Personal
Discipline
My own transformation stemmed from a life crisis in 2016. I went through what is referred to as Post-Traumatic Growth. This prompted me to cultivate a deeper inner strength of the mind, and immerse myself into science-based research in psychology, neuroscience, Hormesis (bio-hacking), plant-based nutrition and philosophy. The affects have been truly transformational in every way and I continue to elevate myself the more I learn.
As history repeats, when I love something and feel that it will benefit others, I expose other interested people to what I know they will benefit from. I immerse myself in learning and I create a way to sustainably bring my knowledge and experience to others.

Experience
Paramedic. 1993-1995
TWC: The Windsurf Company 1996-2004
Great Lakes Kiteboarding School 2002-2022
Life Coach 2020-
Great Lakes Kiteboarding School 2002-2022
Great Lakes surf shop 2012-2022
In the News
